buzzed.
is mobile app designed to help our users:
- conveniently order drinks directly off of their phone at the venue
- have access to the full menu with pictures and description of drinks
- send "gifts" to each other, let it be a gift card to spend at the venue or a drink!
- get notified immediately when their drinks are ready for pick up
My role: Creator
- User Research
- Interaction design
- Visual design
- Sketching and wireframing
- Prototyping
- Usability testing
Inspiration
After going out with friends at a bar, lounge or club, I found myself seeing a pattern. On especially busy and crowded nights, I have noticed how long it could take to order a drink from a bartender, wait for the drink to be made, close a tab and cash out. Experiencing this firsthand has made me want to solve the problem of people waiting and overcrowding the bar.
What problems am I trying to solve?
For the users -
- Less waiting at bars ordering drinks
- Overcrowding at the bar
- No hassle of keeping a tab open and having to retrieve your card at the end of the night
- No cash? All payments, tip included are done on your phone
For the business owners -
- Streamline orders and drink - making process
- Better tips as all payments will be done on the phone
- No declined credit cards and no cards left at the bar at the end of the night
User Research
Participants
My ideal participants are people who go out to a bar or club at least once every weekend as they have more experience in knowing how the system works.
- Young Professionals, ages 21 - 30 years old, who are more likely to go out often and party.
- Middle aged, 30 - 45 years old, who are less likely to go out but when they do, it's to drink socially.
Research Questions
- How often do you go clubbing or go out to bars?
- What is the average wait time in ordering a drink at the bar?
- Do you have your cell phone where it is easily accessible all night?
- Do you have a basic texting/service plan?
- Do you pay with card or cash?
Research Results
Competitor Analysis
QikServe enables restaurant customers to order and pay on mobile phones, tablets or kiosks.
Ziosk tablets provides interactive menus, cutting-edge payment processing and an entertainment platform, giving guests more enjoyment, convenience and control over their dining experience.
Preo is an app that allows user to order drinks from their phones or from an ipad stationed at the bar/venue.
Persona
Haylee is a 26 years old young professional who is single living in the city of Los Angeles.
Story Board
Sketches
Work Flow
Initial Wireframes
The menu must be detailed but with an aesthetically simple design.
Putting drink orders into their basket and checking out should be efficient for the user.
Visually I wanted the UI to show a lot of white space so it is less cluttered and clean.
Brand Logo designs
I wanted to design a logo that was simple with emphasis of drinks (beer and martini) and the brand name.
I tried out with different fonts and eventually chose the bolded cursive font because although
the other fonts are easier to read, the cursive font was unique and had character.
Brand Style
Final Prototype
