Shopcart
is an app and website designed to help our shoppers:
- Shop for groceries conveniently anywhere and anytime
- Have their groceries delivered to their door at a scheduled time
My role:
- A strategic designer addressing the problem and creating a final mock up app
- Researching
- Story-telling
- Sketching and Wireframing
- Prototyping
- Mocking up user experiences for mobile and tablet platforms
Research
Initial Wireframes - Mobile design
I want the user to be able to found their products easily so by sorting it out by the main categories and favorites, they would be able to save time shopping.
I have included a call button on Shopcart's log in page so that way, new users who stumble upon the app would be tempted to use the deal and create an account.
I wanted the frames to be filled with more color and less white space. I want the main focus to be about groceries so I made the pictures larger and in some cases, I made them the background setting for some content.
Brand Explorations
Based on the survey, participants liked version 1 (green, brown, yellow theme) because they said it was FRESH, CRISP, CLEAN.
Mockups
